Event

Very few companies can successfully change their business model. Even fewer still can move from a model of low margin commodities to high margin electronics. In this session you'll hear how a Midwestern rustbelt manufacturer successfully transformed itself from low margin commodities to high margin technology systems. You'll learn about the primary system it used to achieve this remarkable transformation, The 7 Values of Ingenuity™. Discover the decisional framework that was used each time an expensive and risky bet was placed. Hear about the key issues and obstacles it encountered and how it successfully met those challenges. Here's a hint: Technology was the easy part. Even more importantly, learn how you can embark on your own extraordinary journey.