Additive manufacturing (AM), also popularly known as 3D printing, is a manufacturing technology that has been evolving since the late 1980s—but can finally be said to be proving its worth in many fields. Hardly a day goes by when you do not see an article in the news about a novel use of the technology in a variety of industries. But significant challenges still exist in the reliability and predictability of a number of AM processes that act as barriers to part certification and a much more widespread adoption in industry. This talk will discuss how simulation can help driving the adoption of Additive Manufacturing.